15 YEARS
of #oribeobsessedJoin us on our journey into the world of the #oribeobsessed to celebrate our 15-year anniversary.
Indulge in Iconic Oribe Favorites
Limited Edition Anniversary Set
Transformative Masque
Nourishing Hair Oil
A History in Mastery
With over 30 years of editorial and hairdressing experience, legendary hairstylist Oribe Canales brought his exceptional blend of glamour, craft, dedication and spirit to the brand he helped found with hair care leader Daniel Kaner. They crafted every detail from scratch, from the formulations to the fragrance to the design. Follow our brand through a 15-year journey of mastery, creativity and authenticity.
2008
Oribe Hair Care launcheswith 20 products
“Oribe Canales was always a brand waiting to happen. Together, we brought to life our vision of a luxury hair care line. We immediately knew we had something special—and so did our customers.”
- Daniel Kaner, Oribe Co-founder and President
2009
The brand hosts its firsteducation event
Oribe was built upon the belief that hairdressing is about the lifelong journey to mastery. Our global platform helps stylists and salon owners become true artists and makers, giving them the tools they need to grow and succeed. Today, we have more than 80 artists representing Oribe around the world.
2010
The iconic Dry TexturizingSpray launches
After countless formula iterations, Dry Texturizing Spray quickly became a cult favorite, creating a new category within hair care.
“Dry Texturizing Spray is really magical. It does everything you need—and even some things that you didn’t know you needed.”
- Miles Jeffries, Oribe Ambassador
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2014
Côte d'Azur Eau de Parfum debuts
Oribe gained a dedicated following for being one of the first hair care brands to use fine fragrance in our products. Bright and seductive, we blended our signature fragrance in collaboration with a legendary French perfume house to embody the glamour and warmth of the fabled French Riviera.
In 2021, we introduced two genderless scents that transport the wearer to dreamlike destinations. Valley of Flowers and Desertland are also available in a selection of our bespoke home fragrance and bodycare offerings.
2018
Oribe introduces its first holidayartist collaboration
To celebrate the emotion of gratitude through artistry and craftmanship, Oribe partnered with award-winning Japanese calligraphy artist Aoi Yamaguchi to design the packaging for its holiday collection. Now entering its sixth year of collaborations, the brand continues to celebrate authentic craftsmanship through the lens of other talented artists, artisans and craftspeople.
2022
Oribe creates Liter Refill PouchesOribe is on a journey to craft more consciously, finding beauty in the tiniest tweaks that add up to a big difference. We are harnessing our creativity for better luxury packaging, more mindful formulations, lower carbon emissions and greater diversity, equity and inclusion. As a step in this journey, Oribe introduced Liter Refill pouches that use 71% less single-use plastic than our original liter-sized bottles.
SHOP LITERS
(OR-bay)
Oribe Canales
—Oribe Canales, 1956-2018
15 Years of Iconic Hair
Oribe Global Artist, Adam Livermore, creates modern interpretations of 'Oribe Canales' voluptuous, signature style.
Get the Look: Modern Bombshell
- Prep damp hair with Supershine Light Moisturizing Cream and Invisible Defense Universal Protection Spray.
- Then, spray Maximista Thickening Spray throughout the hair and blow dry.
- Create a classic curl set with a 1-inch curling iron and pin each curl in place.
- Once the curls are cool, unclip and allow them to fall naturally out of the clips so you can see each section.
- Spray Thick Dry Finishing Spray on each section, then backcomb the roots for added volume and body.
- Next, brush out all curls with the Italian Resin Flat Brush.
Get the Look: The High Fall
- Prep hair with Invisible Defense Universal Protection Spray.
- Divide the hair into three sections. Start by parting the hair horizontally around the back of the head at the tip of the ear, and another section about 2 inches higher. Secure each section with a clip and let the bottom section of hair hang loose.
- Spray Maximista Thickening Spray on the roots of each section of hair.
- On the middle section, slick hair into a tight ponytail at the back of the head. Secure with an elastic.
- Create a second ponytail on the top section and secure just above the middle section, leaving the bottom loose. Flip the ponytail up and clip it in place to create a 60’s fall look.